Assignment 1 Case Study Example | Topics and Well Written Essays - 500 words

Assignment 1 - Case Study Example 1). Using positioning strategy, retailers are making consumers aware of an expected increase in the prices of chicken products. They are also making consumers aware of the reason behind the increase in order to satisfy them. In the article, it is evident that Australian meat producers have researched the market to know the reason behind the expected increase in the chicken price. The research shows that chicken meat is one of the most favorite proteins of Australians who like to eat loads of chicken per year. Through research about prices, the meat producers have concluded that a significant increase in the international grain prices over the last three months is going to increase the chicken price in the Australian markets. Moreover, they have also researched about other products, such as, wheat the prices of which have increased by $100 a ton recently which is nearly a thirty percent increase in wheat prices. However, they say that chicken prices are not going to increase by more than five percent. Again, the producers are trying to make a good use of positioning to make consumers aware of the overall expected increase in prices. Another concept of marketing evident from the article is market equilibrium. According to Ali (2011), the difference between demand and supply has always a huge impact on overall market. The producers know that increased white meat prices will force consumers to eat red meat that will cause a decrease in the demand of white meat. The producers are trying to use this concept by saying that a decrease in the demand of white meat because of increased chicken prices will force suppliers to reduce feed prices which will consequently decrease the price of chicken in the Australian